Daily Zey

Funny thing about modern society: everyone loves diagnosing people.

Most people are scared of AI spreading misinformation and driving society into chaos — but why be afraid of something we’ve been doing perfectly fine ourselves ever since “googling it” and social media influencers became a thing?

As if finding love and keeping it isn’t hard enough, we now have endless data and content feeding directly on our emotions. And fear, after all, is the strongest one there is. Astrologers tell us, “Honey, these two planets just got closer — watch your boyfriend, he might be doing shady sht.”* We scroll.

Two seconds later, relationship “coaches” or “therapists” appear — with nothing but a birth certificate to prove their expertise — confidently labeling people based on a five-minute Google search and maybe one paragraph borrowed from an actual professional.

I call this dystopian era we live in “the label loop”. It is an endless amount of labels and theories and deep dive analysis to every single aspect of human experience. With each description comes a prescription on how to “detect”, “fix” or “manipulate”.

First, it seems almost academic. They explain attachment theories, personality disorders, and how everything suddenly makes sense once you memorize the right terminology. They provide resources, mere sentences passed around without ever looking into the context. Then before you notice it there are modern day “to be or not to be” phrases from each and every know-it all personas out there.
“5 rules for dating an avoidant.”
“How to deal with a narcissist at work?”
“When to change jobs according to the upcoming lunar cycle?”

Millions of likes follow, mostly because this content feeds a primal instinct we all share: the need to understand what’s going on — and, even for a second, to feel safe in social dynamics. There’s comfort in saying, “Oh, he’s avoidant and I’m anxious. That’s why we fight.” Or, “It’s just the retrograde — we’re like a family here.” These half-understood concepts absorb both blame and responsibility, making the messiness of being human easier to digest. But never without a cost.

The truth is, sometimes it’s not that complex. Maybe — as the saying goes — they’re just not that into you. And even if your diagnosis from a 30-second Instagram reel happens to be right, labeling people rarely makes things better. Once someone becomes “the avoidant” or “the anxious one,” their behavior turns into puzzle pieces you force into a predefined outline. Any space for personal expression or unique relational dynamics quietly disappears.

One simple reason behind this: most of us have no idea what we’re talking about. Psychological misinformation spreads faster than COVID, and not only do we fail to stop it — we actively contribute to it. Communication loses its authenticity, and then we wonder why we feel so painfully alone in a hyperconnected world.

So maybe — just maybe — we can pause. Try to understand the person, unique patterns, and the dynamic itself. If we cut our social media screen time in half and invest that time in honest, clear communication, we might be surprised by where life takes us. Maybe we even get free of this label loop and finally see people for who they really are, not what social media labels them to be.